A small nonprofit needed help designing their card art and website. Seneca Women loved their existing ladies illustrations but were struggling with unique and aspirational layouts that tells their story. My suggestion was to create a more abstract and vibrant card design where pieces overlap, representing community and diversity.
The brand had a few strong colors and Bodoni as the main typeface. I softened the feel by adding shades of pink, while keeping the typography as simple as possible and played with contract and scale. We created a campaign for social media that featured small business owner quotes, photos and their product photography. The team was really happy and felt this treatment represented their brand well.
Some of the workflows or interfaces for this project can be under NDA agreement.
As a creative soul at heart, my passion lies in crafting products that resonate deeply with both users and brands. Over the years, I've introduced a range of products, spanning from experimental to commercial ventures. My guiding principle centers on the art of simplifying complexity, making it accessible and comprehensible to a wide spectrum of users.
I love an opportunity to shape brands that evoke emotions, daringly stepping into the realm of boldness. I firmly believe that we all yearn to be part of something greater, and intentional beauty has the power to enhance our world, one tiny, yet meaningful, step at a time.
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